Your Energy Partner
Enhancing Your Energy Management Experience
At Pungo, we simplify energy management for our customers. Our platform gives you real-time insights into your energy use, helping you see where you can make savings. With tailored suggestions based on your habits, we empower you to make smart choices that benefit both your wallet and the environment. Our user-friendly tools make tracking and controlling your consumption not only easy but also engaging. Step into a new era of energy awareness and let us guide you through the process.
Case Study: Utilities Experience with a Time-of-Use Portal
Client: Mid-Sized U.S. Retail Electricity Provider
Industry: Energy / Utilities
Service Area: Deregulated U.S. Market
Project Type: Web Portal + Customer Experience Transformation
Technology Stack: React, Node.js, Azure Functions, Auth0, Chart.js, REST APIs
About the Client
This electricity retailer serves over 20,000 residential and small business customers in a deregulated U.S. energy market. Competing in a space where pricing, transparency, and customer engagement are key differentiators, the provider sought to give customers more control over their energy usage and bills—especially amid increasing weather volatility and grid strain.
The client partnered with Pungo to build a Time-of-Use (TOU) Customer Portal—an intuitive, responsive, and data-driven tool that enables customers to monitor hourly energy pricing, optimize consumption, and reduce costs in real time.
The Challenge
Despite offering flexible Time-of-Use rate plans, most customers:
Struggled to understand when electricity was cheapest or most expensive
Lacked visibility into their personal consumption trends
Missed opportunities to shift high-usage appliances to off-peak hours
Contacted support only after receiving high bills, often frustrated
The provider needed a digital interface to make TOU pricing actionable, educational, and self-service—empowering customers to make smarter energy decisions and reduce their bills without overwhelming them with complexity.
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The Solution
Pungo delivered a Time-of-Use Energy Portal that visualizes energy pricing, predicts usage, and guides customers to lower-cost behaviors.
🧠 Strategy & Discovery
Mapped user journeys based on behavioral personas: The Budgeter, The Smart Scheduler, and The Passive User
Identified UX bottlenecks in current energy statements and pricing guides
Benchmarked leading-edge consumer energy tools (Tesla Energy, Octopus Energy)
🛠️ Portal Features
Dynamic TOU Calendar: Visualizes forecasted rates with color-coded pricing bands (off-peak, shoulder, peak)
Usage Forecasting Tool: Predicts next-day consumption based on patterns and weather
Appliance Scheduler: Suggests optimal times to run energy-intensive devices
Bill Impact Simulator: Models bill changes based on behavior adjustments
Alerts & Notifications: Sends real-time reminders before high-rate windows
Energy Trends Dashboard: Personalized insights, benchmarking, and behavioral nudges
🔒 Technical Architecture
React frontend and Node.js backend, deployed on Azure
Auth0 SSO integration for secure user login
Serverless functions for pricing data ingestion from market APIs
Power BI Embedded for customizable analytics and visualizations
Designed with scalability and modular integration in mind for future IoT support
Outcomes
In the first 90 days post-launch:
📉 18% average reduction in peak-hour energy use among portal users
💬 41% drop in support calls related to bill confusion
📊 4x increase in digital engagement (avg. session time: 7+ mins)
💡 Over 65% of users shifted one or more appliance habits to off-peak
🏅 Recognized by regional energy association for digital customer innovation
